STANDARD FORM REPORTS
SF Reports is still regarded as the format of excellence for major donor reporting
The typical nonprofit organization receives about 80% of its donations from 20% of its donors, and only about 20% of donations from 80% of donors.
SF Reports helps Christian nonprofits communicate with maximum efficiency and effectiveness to the 20% of donors (major donors).

SF Foundation

SF Foundation helped over 200 Christian nonprofit organizations – in the U.S. and around the world – with strategic planning and fundraising.

For 12 years, SF Foundation produced SF Reports (standard form reports for major donors), a 32-page printed report for each organization being served, updated periodically. This fact-gathering, consulting and reporting work was labor intensive (13 on staff, two offices) and required considerable due diligence.

The purpose of an SF Report on a nonprofit organization was not to promote the organization, but rather to act on donors' behalf in evaluating the organization for funding purposes.

SF Foundation did the staff work for the donors, making comprehension easy, making easy comparison among multiple organizations, making easy year-to-year comparisons ... and the SF seal on the report certified a high degree of honesty and credibility.

Each organization paid half the cost of producing/updating its report. SF Foundation and Lundborg Foundation paid the other half.

Gradually, each organization was taught how to incorporate standard form thinking and reporting into its own website, with its own people. SF Foundation is now inactive.

Dick Lundborg (founder and CEO) and Bruce Fleming (Operations Director) are still available to share experiences and opportunities of donor-based reporting (dick@lundborg.org).

These are the 45
Standard Form categories
The SF staff helped each organization gather and summarize the most important information for each category.
The concept was that major donors will ask basic questions, and the organization's representative never knows what each donors wants to know at any particular time or circumstances. So the representative should be prepared to answer quickly and accurately on every aspect of the organizations operations.
The representative need not memorize all this information, but should have the most recent SF Report for ready reference and confidence building.
It is a serious turn-off to donors when the representative says, in one way or another, I don't know but I'll find out and let you know. Major donors expect that anyone asking for a large donation will be intimately familiar with the organizations operations.
Over time, this evolved into soft consulting. The organizations would ask advice regarding what to do to make the organization look better to major donors, and the SF staff would help them with strategic planning to make them more efficient and effective.
SF Foundation and its SF Reports were in stark contrast to ad agencies, which serve the organization and do everything possible to groom it's surface image. SF Foundation served the donors and looked deep under the surface.
These are the 45 Standard Form cagegories
WHO WE ARE
  1  General description
  2  Offices and facili es
  3  Mission statement
  4  Uniqueness
  5  Affiliations
  6  Memberships
  7  Cooperating groups
  8  Organization structure
  9  Board of directors
10  CEO
11  Senior staff
12  Workers
13  Wages and benefits
14  Recruitment and training
15  Consultants and advisors
16  References
17  Directory
18  Survey findings
19  Observations
20  Internet

WHAT WE DO
21  Guiding principles
22  Operating methods
23  Changes in emphasis
24  Similar organizations
25  Geographic scope
26  Demographics
27  Recent accomplishments
28  Outcome measurements
29  Summary statistics

HOW WE GOT HERE
30  Founders
31  Timeline
32  Success stories
33  Operating Statement (P&L)
34  Balance Sheet
35  Audit
36 Operating rates
37  Funding methods
38  Donors

WHERE WE'RE GOING
39  SWOT analysis
40  Vision for future
41  Top 10 priorities
42  Major plans and projects
43  Plans still needed
44  Funding still needed
45  Calendar
ORGANIZATIONS SERVED
SF Foundation prepared SF Reports for the following
Christian organizations
World Relief • Wycliffe Associates • Habitat for Humanity • Young Life • Walk thru the Bible Ministries • World Concern  • Trinity College and Seminary • Tyndale Theological Seminary • Teen Challenge International • The Navigators • Send International • Pioneers • Youth for Christ • Opportunity International • Map International • Medical Ambassadors International • International School of Theology • International Students International • Latin America Mission • Greater Europe Mission • HCJB World Radio • Fellowship of Christian Athletes • Food for the Hungry • Far East Broadcasting • Feed My Starving Children • Daystar University • Enterprise International • Community Bible Study International • Compassion International • African Enterprise • American Bible Society  ... and many more ...
SERVING MAJOR DONORS
The SF staff helped each organization gather and summarize the most important information for each category.
The concept was that major donors will ask basic questions, and the organization's representative never knows what each donors wants to know at any particular time or circumstances. So the representative should be prepared to answer quickly and accurately on every aspect of the organizations operations.
The representative need not memorize all this information, but should have the most recent SF Report for ready reference and confidence building.
It is a serious turn-off to donors when the representative says, in one way or another, I don't know but I'll find out and let you know. Major donors expect that anyone asking for a large donation will be intimately familiar with the organizations operations.
Over time, this evolved into soft consulting. The organizations would ask advice regarding what to do to make the organization look better to major donors, and the SF staff would help them with strategic planning to make them more efficient and effective.
SF Foundation and its SF Reports were in stark contrast to ad agencies, which serve the organization and do everything possible to groom it's surface image. SF Foundation served the donors and looked deep under the surface.